Poster series advertising "A Season of Plays by Warren Maxwell" 

Title: Ripple

By: Casey Simpson and Ella Whiteshaw

Year: 2021

Massey University

For this class, we had to create a three-touchpoint design system; before, during and after that advertised plays at Bats theatre. In collaboration, Ella and I created posters to advertise a show displaying Warren Maxwell's songs as a first touchpoint. The touchpoint would be displayed in workplaces, universities, bus stops, and social media advertisements. Ella created the illustrations while I focused on the website design and how to incorporate visual communication with the imagery.

Touchpoint 2: A motion graphic advertisement which users could find on YouTube. (animation was done by Ella Whiteshaw) The video displays the feelings of each song with added sound effects and motion to immerse the audience in Warren Maxwell's music.

Touchpoint 3: The Ripple website: Home page which displays the three songs featured, followed by the info pages and bookings. The user could browse the website based on what information they want to find out. It's kept simple and clean for easy navigation.