Earthen me is an online sustainable clothing brand designed to attract
women who are willing to explore the uniqueness of eco-
friendly clothing in terms of casual wear and office wear.
women who are willing to explore the uniqueness of eco-
friendly clothing in terms of casual wear and office wear.
The brand stands with their belief that clothing should be
comfortable, versatile, and minimalistic so that it can be worn by
all women from the fashion - conscious, to those who prefer comfort over style.
The team asked us to build a logo for there brand.
To help them stand out, we proposed a logo with
comfort, minimal, natural, high quality tone, and
several variations to fit any medium.
We examined the brand and wanted to include sustainability commitment, comfort
and versatility, and positive Impact as the brand is dedicated to addressing
climate change by revolutionising the way clothing is produced and consumed,
with a focus on protecting the environment, ecosystems, and human well-being.
Real-Life Textures: The logo incorporates real-life textures to
visually represent the brand's connection to the Earth and sustainability.
The logo is inspired by the Japanese Enso symbol, signifying unity,
harmony, and the imperfection in sustainability efforts.
It reflects the commitment to positive change.
The fingerprint symbolising the dedication to ethical choices,
and the seed represents potential and new beginnings,
reflecting the brands sustainable products and growth mindset.
THE LOGOS
This project, was a great opportunity given to us by NIFT KANNUR.
Thanking all the people who believed and helped with the execution of the logo, and last but the most important one big round of applause for the brand Earthen Me.
Mentor: Divya PR, Ranhitha Ramesh
Mockups: Adobe
Client: Earthen Me
Year: 2023
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