JEONWOOCHI :
Reinterpretation of Korean Traditions
Do you believe in ghosts? There is a specific and detailed concept of ghosts in Korea.
There was a traditional belief in eradicating ghosts or talking to them to solve something.
And JEONWOOCHI is a fictional brand to introduce that belief.
And JEONWOOCHI is a fictional brand to introduce that belief.
It is a brand that is created by combining traditional Korean concepts and art aspects. Every item used in JEONWOOCHI is a modern reinterpretation of items that were actually used to ward off ghosts in the past. In JEONWOOCHI, we talk to ghosts, communicate with them, and conduct exorcism ceremonies as necessary. I will introduce you to the items maked in JEONWOOCHI.