/Brand building
Safar Collective
Community of seekers that encourages self-expression through experimentation.
CLIENT Safar Collective, which began as a humble music project has turned into a thriving community of left-field visual & music artists. The collective encourages artists by providing a platform to showcase their work, , with engaging podcasts, unique projects, and performance art, nurturing a space where artistic boundaries are pushed.
ASSIGNMENT The goal was to craft a distinct brand refresh, aligning its identity with its deep-seated beliefs and passion for art. This rebranding effort was not just about aesthetics but about embodying what sets Safar apart from other communities.
SOLUTION To Redefine Safar Collective, we aimed for an identity that showcase seriousness about our craft yet remains cool, aesthetic, and firmly rooted in the realm of innovative thinking. Through brand strategy, we cracked the essence of Safar Collective, positioning it into a sage-like brand that narrates tales like an explorer on a unique journey. The visual identity is crafted with the aim that each piece becomes a must-have, a tangible embodiment of our ethos.
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YEAR / 2023
