Nike wanted to introduce young women to a whole new world of sports and encourage them to discover the creativity, imagination, and free-spiritedness of being active. So we created a digital experience that inspires them to explore sports more freely. It went live during SuperBrand Week on Taobao, a Chinese
online shopping platform.
‘It’s where all the sports magic happens – think creative, imaginative, and absolutely free-spirited, showing young women a whole new world of sports and beyond!’
Bingqin Yang, Creative Director, UNIT9
