Purpose:
To strengthen the efficiency of the direct mail campaign, elevate customer interaction, and ultimately brand loyalty. As this is a redesign, this will only contain minimal details: the Intro, backstory, and additional locations.
Target Audience:
Tourists along with wine consumers who commonly visit the Niagara region. The goal is to pique the interest of both local and visiting customers who value quality wine experiences.
Typography:
Heading fonts will be the Squada One font, as well as the written details for the additional locations. The body text will be a typeface resembling the Merriweather font. I ran experiments with the typography during the time I was designing this, and finalized on this type pair after seeing it bond so well with this concept.
Colour:
Front + Back - I did some research on this place because personally I am not someone who consumes wine, so I had to do a lot of research. The colours I prefer for this part, is to be from a naturalistic feel as wineries are produced from grape vines, so I finalized on a dark green and beige
Written Contents On Additional Locations - The shape containing all the details will be a dark blue, while the font color will be white, with the addresses highlight with a red wine color.
Iconography:
Front - Three wine glasses (in order to underline the text)
Back - A wine bottle and an empty glass
Written Side: Right Side - Wine bottle with the wine glass engraved in the center
