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Circular spatial branding for Nationale-Nederlanden

Nationale-Nederlanden

Complete circularity

If – like Nationale-Nederlanden – your goal is to provide future security, you cannot ignore circularity. That’s why the company ambitiously aimed for a complete circular renewal of its working environment. An environment that connects users to the organisation’s goals and values and optimally stimulates collaboration.

Post-covid working environment

As an industry leader in financial services, Nationale-Nederlanden takes responsibility. With a zero-waste approach and aiming for the lowest possible Environmental Cost Indicator, the company does not want to burden anyone with refurbishing its Rotterdam and The Hague offices.

Moreover, the post-covid world requires a different working environment. In addition to floors for activity-based working, the iconic bridge over the A12 highway provides a unique location for an event space. An in-house venue to bring together the team and guests at important moments while emanating the core brand values.
Sustainable goals

Silo and Fokkema & Partners developed a spatial identity that engages employees and visitors with the brand’s sustainability ambitions. The information and inspiration motivate them to contribute to achieving NN’s sustainable goals.

In each of the four ‘co-working spaces’, you will experience themes important to NN in this context: creativity, community, sustainability and vitality. The high ambitions in terms of circularity culminated in various interventions, including residual material mosaics.
Circular spatial branding for Nationale-Nederlanden
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