“Feel Good” is new brand in Russian market of fresh-frozen seafoods.

Most packaging examples produced by local brands place special emphasis on choosing specific places of yield, technology process accuracy and methods of raw material processing. In other words most brands communicate their professionalism but none reflects seafood utility value.

 

TEAMWORK decided to correct this miss and position “Feel Good” seafoods as a very health-giving product. Infographics on the packaging obviously informs about consisting nutrients, vitamins and microelements. Main target audience are women carrying about feeling good.