This project provides an analysis of consumer society and a criticism of its behaviour. The images show a product-media oriented society taken by covert strategies, a society overwhelmed at big department stores by thousands of visual hooks and which is the result of a marketing-dominated society: subliminal messages, fashion, advertising, etc.

 

Two meter long panoramic photos show the combination of supermarket shelves and several people's faces, intensifying the relationship between the human being and the product.