RELAX YOGURT (PACKAGE DESIGN)
CHALLENGE:
Just Pure yogurt brand needs a branding design for new product. The new flavoured yogurt contains ingredients to provide a relaxed mood for people.
IDEA:
In order to express the message that the yogurt makes people relax, I use a gradient scale of blue colour on the bottle design. I also add some smiley emojis on the bottle to express the message of relaxation. On the package box design, I use the same design elements with gradient blue scale, smiley emoji, and green colour, in order to maintain the same design concept to express relaxation.
NARRATIVE STYLE:
Relaxed, soothing, comfort, light-hearted, healing
