We all have known and adapted wines in our drinking and dining culture. But do we all know how wines are made, the preserva- tion process, or the etiquette of drinking wine? Studies suggest that out of 100 people, only ten people are very well educated on all the questions, as confirmed above. Conceptually knowing the wine industry has always been confined to groups that have had experiences in understanding and making of it throughout the years.

Whereas the larger groups of consumers who cannot afford the wine brands, such as Romanee Conti, seem to have less informa- tion, they go with word-of-mouth. They know how it is essential that they respect tradition and heritage. So the project aims to share with our customers the experience and joy we get from making these wines for them and let them know the reviews from the connoisseurs of the wines tasters and artists themselves on how they have pursued this as a process—giving an environment of the possibility of learning.

Engagement touchpoints have been divided in both physical and digital experience creating tour experience with holograms and giving a glass of wine to our viewers as they explore and read about the paintings that made history reflecting the importance of wines.