Children's Counseling Services (nonprofit)

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Design Narrative

This nonprofit is targeting the establishment of a private practice firm for psychotherapist Bridget Stanton, MS. Her mission is to develop personal branding for her company: Children’s Couseling Services. I am tasked with designing a business package, company logo, and a brochure detailing the ins and outs of the firm as well as client offerings. The logo is two hands vertically mirroring eachother with the brand name sandwiched in between. The hands are in differing colors to represent diversity within her practice. The brand colors are in the feminine realm of pinks and magentas to assimilate a maternal standing between patient and therapist. The brochure is a trifold in the brand colors with company logo on the first panel. Her primary focus is individuals and families and the hands signify an outreach of support on both sides.