Feline Friends of Singapore is a non-profit volunteer organization committed to rehoming 60 hoarded cats. As a volunteer, I developed their brand, Facebook presence, and promotional materials for adoption campaigns. This poster was for an adoption campaign with the Islamic Religious Council of Singapore.
Photo features Caramel, a shy, gentle beige mix, captured by a patient Feline Friends of Singapore volunteer.
Our team used an unconventional approach and "introduced" each of the cats for adoption via personalized bios. For better or worse, I took on the copywriting in addition to design. I leveraged humor and emotional storytelling to give each cat a unique personality that would draw prospective adopters.
We regularly featured cats that found new homes via "Success Stories" to let our supporters know how the group's efforts were progressing.
Photos feature Daniel, a playful oreo cat, captures by Daniel's happy adopter.
As of January 2016, all remaining cats have been placed in loving new homes and Feline Friends of Singapore has closed the case. The group now exists to promote responsible cat ownership in Singapore, and to circulate adoption notices among the community.
