Sobre /PT
A Bit Health é uma HealthTech especializada em soluções digitais que democratizam o acesso à saúde e ao bem-estar. Com seis anos de mercado, a empresa passou por um processo de rebranding e identificou a necessidade de envolver o público na compreensão do reposicionamento da marca, dando origem ao projeto “Nossa História”.
About /EN
Bit Health is a HealthTech specializing in digital solutions that democratize access to health and well-being. After six years in the market, the company went through a rebranding process and identified the need to involve the public in understanding the repositioning of the brand, giving rise to the "Our History" project.
![2D Animation Sound Design typography brand identity branding logo Logo Design Social media post visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b205c0181449061.651c47a1a9c32.gif)
Projeto: Vídeo Institucional
/PT
O roteiro cronológico, base do projeto, foi desenvolvido em uma narrativa de linha do tempo, que destaca pontos relevantes da história da empresa, assim como conquistas e evoluções que guiaram a marca para um novo caminho.
/EN
The chronological roadmap, the basis of the project, was developed in a timeline narrative, which highlights relevant points in the company's history, as well as achievements and evolutions that guided the brand to a new path.
/EN
The chronological roadmap, the basis of the project, was developed in a timeline narrative, which highlights relevant points in the company's history, as well as achievements and evolutions that guided the brand to a new path.
![2D Animation Sound Design typography brand identity branding logo Logo Design Social media post visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/adf1f5181449061.65a0479d2a068.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e8a232181449061.65455772a798e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5d513e181449061.65455772a97a7.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a9e6d5181449061.65455772a6bdf.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/43c626181449061.65455772a8880.gif)
Nossa História
/PT
O projeto visual foi desenvolvido em 2D e teve como base a aplicação da psicologia das formas, com o objetivo de ancorar os pontos chave do rebranding e enfatizar o novo momento da marca.
/EN
The visual project was developed in 2D and was based on the application of the psychology of shapes, with the aim of anchoring the key points of the rebranding and emphasizing the new moment of the brand.
![2D Animation Sound Design typography brand identity branding logo Logo Design Social media post visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f5feb181449061.65a0479d2946b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88ecfd181449061.6548f1bb5aee9.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b65040181449061.6548f1bb5baea.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0981dd181449061.6548f1bb5a1f4.gif)
Gerando conexões saudáveis
/PT
A ideia era que o público se sentisse imerso no propósito da marca, para isso, foram usadas cores sólidas nos backgrounds e técnicas de iluminação nos elementos guias, com o intuito de direcionar toda a atenção para as informações de destaque.
/PT
A ideia era que o público se sentisse imerso no propósito da marca, para isso, foram usadas cores sólidas nos backgrounds e técnicas de iluminação nos elementos guias, com o intuito de direcionar toda a atenção para as informações de destaque.
/EN
The idea was for the public to feel immersed in the brand's purpose, for this, solid colors were used in the backgrounds and lighting techniques in the guiding elements, in order to direct all attention to the highlighted information.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4ad0f1181449061.65382a6d96b9e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cfa45b181449061.65382a6d980b0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0f4f3b181449061.65382a6d9b778.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/949a20181449061.65382a6d9ed24.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ef7444181449061.65382a6d9fe24.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c463da181449061.65382a6d9cc2d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/39d737181449061.65382a6da0c14.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8ec274181449061.65382a6d99b28.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/35fbe4181449061.65382a6d9dc60.png)
![2D Animation Sound Design typography brand identity branding logo Logo Design Social media post visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf7924181449061.65a0479d2aebc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27aa16181449061.6548f33093562.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf8605181449061.6548f330943d8.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3507ed181449061.6548f33092736.gif)
Ficha técnica
Cliente: Bit Health
Direção, roteiro e locução: Lethícia Dias de Souza
Dir. Criativa e animações: Mateus Coelho Rabelo
Identidade visual: Willian Pereira de Lucena
Sound design: João Eugênio Neves
Direção, roteiro e locução: Lethícia Dias de Souza
Dir. Criativa e animações: Mateus Coelho Rabelo
Identidade visual: Willian Pereira de Lucena
Sound design: João Eugênio Neves
![2D Animation Sound Design typography brand identity branding logo Logo Design Social media post visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc3f25181449061.654e30a7dbfb1.gif)