Matteo Ferraro's profile

ASTEROID | Branding & Packaging

Matteo Ferraro
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snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space

Concept design | Brand identity | Packaging design

Asteroid is a packaging design project for a brand of protein bars. 
The goal is to challenge the typical standardized design of protein bars in favor of a more eye-catching and impactful design choice that makes the product stand out.

The naming is a provocative reference to the use of steroids in competitions and sports. 
The visual is impactfull & bold  to make the protein bars, often seen as too healthy and uninviting, irresistible. 

Take a trip to the sweet space!

snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
snack Packaging visual identity brand Brand Design brand identity protein bar graphic design gym Space
ASTEROID | Branding & Packaging
Published:
Matteo Ferraro's profile

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Matteo Ferraro's profile
Italy

ASTEROID | Branding & Packaging

ASTEROID is a packaging design project for a brand of protein bars.  The goal is to challenge the typical standardized design of protein bars in Read More

Published:

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