Alejandra Fernández's profile

Years of Color . Pantone ✴ Immersive Experience

Celebrating 20 years of 
Pantone's Color of the Year.

For the occasion, we created an immersive sensory experience 
showing the colors from the past 20 years. 
The designs are all about "The Cube" an ephemeral setup 
that lets you feel the colors and hear their stories.

2019. Master’s project.
Role. Art Director, Motion Designer, UX & UI Designer.






"THE CUBE"

An ephemeral installation
We imagine a place where every color gets its own room. 
People can go from one room to another and have a totally 
different experience in each. The story and meaning 
behind each "Color of the Year" room make it a special experience. ​​​​​​​
We have explored four room concepts.






"THE WEBSITE"

Interactive & Immersive
You can discover more details about each year 
and the important events that influenced the color choice 
on the website, all in a fun and interactive way.





Thanks for watching!

CREDITS

Concept & Idea
Alejandra Fernández Ramos

3D Cube models
Estudio Quintás

Rebrand
Alejandra Fernández Ramos


Years of Color . Pantone ✴ Immersive Experience
Published:

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Years of Color . Pantone ✴ Immersive Experience

we created an immersive sensory experience showing the colors from the past 20 years. The designs are all about "The Cube" an ephemeral setup  th Read More

Published: