OPERA FORWARD FESTIVAL 2023: Campaign
OFF is dedicated to the exploration of new operas and music theatre alongside other experimental experiences, performances and talks centered on a specific theme.
After three (neon)colourful editions it was time to have a new look at the basis of the identity. One aspect of the brief for this edition was to bring the festival identity back closer to the visual identity of the Dutch National Opera. How can we simplify without losing the soul of what OFF stands for: a cultural (opera) festival for anyone that is open to the experiment within performing arts. How can we bring to light 'the new' (opera)?
PROJECT: Festival campaign and festival assets
CLIENT: Dutch National Opera & Ballet
ART DIRECTION & DESIGN: Hamid Sallali
ASSETS: Campaign Poster, Trailer, Teasers, Façade Banner, Façade Video Mapping Animation, Social Media Kit (banners, Instagram tiles, story animations), Programme Leaflets, Floor Sticker, T-Shirt, and many more festival assets.
MOTION: Stefan Neyman
VIDEO EDIT: Maurice Angois, Stefan Neyman
PHOTOGRAPHY: Isabell Janssen, Olivia Witmond (during festival)
YEAR: 2023
