Brand Design | Healthy Chestnut 🌰 Traditional Snacks, Modern Flavors
Hello~ Today, we present Mijiu Gua Gua's original VI brand design.
Brand Name:Healthy Chestnut Roastery 🌰
*Project Location:** Henan
*Project Category:** Sugar-roasted chestnuts, date nut pastries, nut snowflakes, freshly roasted cashews 🌰🥜🍮🍪
*Slogan:** Crafted with Heart, Savored by You
*Unauthorized reproduction and commercial use prohibited 🈲**
**Brand Design Concept:**
Healthy Chestnut Roastery represents the fusion of tradition and Neo-Chinese, a blend fully expressed in our brand design. At its core, the brand is rooted in traditional Chinese snacks, but we've adopted a Neo-Chinese style to convey its modernity and uniqueness. Here are the key elements and concepts of our brand design:
**Color Scheme:**
We've chosen a color scheme of orange, beige, and teal. Orange symbolizes vitality, health, and warmth, beige conveys a sense of tradition, nature, and simplicity, while teal represents freshness, freedom, and the essence of Chinese culture. The fusion of these three colors creates a visual harmony that aligns with the brand's modern Neo-Chinese positioning.
We've chosen a color scheme of orange, beige, and teal. Orange symbolizes vitality, health, and warmth, beige conveys a sense of tradition, nature, and simplicity, while teal represents freshness, freedom, and the essence of Chinese culture. The fusion of these three colors creates a visual harmony that aligns with the brand's modern Neo-Chinese positioning.
**IP Image:**
Our IP image is a personified chestnut wearing a martial artist's hat and traditional Chinese clothing. This design draws inspiration from the world of martial arts, representing the charm and mystique of Chinese culture. This personified chestnut character exudes cuteness and approachability, attracting consumers and allowing them to experience the brand's uniqueness and character.
Our IP image is a personified chestnut wearing a martial artist's hat and traditional Chinese clothing. This design draws inspiration from the world of martial arts, representing the charm and mystique of Chinese culture. This personified chestnut character exudes cuteness and approachability, attracting consumers and allowing them to experience the brand's uniqueness and character.
**Copywriting:**
Our copywriting includes "Choose Healthy Chestnut, Taste Good Health" and "Crafted with Heart, Savor the Flavor." The first emphasizes the product's health and quality, complementing the vibrancy of orange. The second conveys the brand's attention to the crafting process and dedication, highlighting the artisan spirit. Together, these two statements build the core philosophy of the brand.
Our copywriting includes "Choose Healthy Chestnut, Taste Good Health" and "Crafted with Heart, Savor the Flavor." The first emphasizes the product's health and quality, complementing the vibrancy of orange. The second conveys the brand's attention to the crafting process and dedication, highlighting the artisan spirit. Together, these two statements build the core philosophy of the brand.
Overall, our brand design aims to present a sense of cuteness, approachability, martial arts, Chinese culture, and craftsmanship in a Neo-Chinese style. We believe this design can attract a wide range of consumers, especially those with a keen interest in traditional snacks, providing them with a unique taste experience.
