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HEY! CASE


About
Hey! Case is a premium phone case brand founded in 2023, focus on printed design on phone accessories targeting Gen Z customers – those with a modernistic & responsive lifestyle and love to collect trendy accessories that speak for themselves.

Some main keywords: 
Youthful – A dynamic & optimistic lifestyle 
Proactive – A self-initiated & change-oriented mindset 
Extraordinary – A sense of creativity & authenticity



Hey! Big 4 Mascots
There's also a series of mascot that was based on different persona profiles of Gen Z,
they represent horroscope's sign groups (Water, Earth, Air, Fire) with distinct personality.
These mascots will be our "ambassadors" of our products, as to build a sense of individual identity that can be empathized by target customers.


  
Main Product: Printed Phone Case
There are two product collections released on the launching of the brand in two different concepts: Cool&Funky and Hey!Hey!Hey!.

   
  
  

Project Manager: Huan Phan
Art Direction: Meine Nguyen
Graphic Designer: Meine Nguyen, Tuanan Nguyen
Copy Writer: Stella Hoang
3D Designer: Mina Pham

Copyright © 2023 Hey! Case. All rights reserved.

HEY! CASE
Published:

HEY! CASE

Hey! Case is a premium phone case brand founded in 2023, focus on printed design on phone accessories targeting Gen Z customers – those with a mo Read More

Published: