About
Hey! Case is a premium phone case brand founded in 2023, focus on printed design on phone accessories targeting Gen Z customers – those with a modernistic & responsive lifestyle and love to collect trendy accessories that speak for themselves.
Some main keywords:
Youthful – A dynamic & optimistic lifestyle
Proactive – A self-initiated & change-oriented mindset
Extraordinary – A sense of creativity & authenticity
Hey! Big 4 Mascots
There's also a series of mascot that was based on different persona profiles of Gen Z,
they represent horroscope's sign groups (Water, Earth, Air, Fire) with distinct personality.
These mascots will be our "ambassadors" of our products, as to build a sense of individual identity that can be empathized by target customers.
Main Product: Printed Phone Case
There are two product collections released on the launching of the brand in two different concepts: Cool&Funky and Hey!Hey!Hey!.