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Tournament promotions and branding for FreeFire World Series 2022. Campaign included Event Trailer, Key Art, Broadcast Package, Social Media Assets and Live Event LED graphics. Skillset: Design development, 3D modeling/sculpting, CG animation.
Commissioned by our partners at GARENA
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BROADCAST DEVELOPMENT
Over two hundred full screen, keyable and promotional elements were created for the live broadcast of the Freefire World Series Tournament. Everything was updatable through live programming, to bring the most real-time information to the screen.
This hybrid concept of CG/Reality meets hand-drawn graphic treatment, gave us so much room to play. Beginning with the hero logo animation through full-screens and info systems, the vibrant color palette and painted-effects brought it all together in an invigorating way.
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MAP / LOCATION SEGMENTS
A series of signature animations were created to highlight each map the players will play throughout the tournament
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BROADCAST PACKAGE DEVELOPMENT
This hybrid concept of CG/Reality meets hand-drawn graphic treatment, gave us so much room to play. Beginning with the hero logo animation through full-screens and info systems, the vibrant color palette and painted-effects brought it all together in an invigorating way.
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OVERLAY SYSTEM
The key able elements maintained brand consistency with the hero logo animation and graphic treatment of the broadcast package, while offering a completely updatable type system to provide the flexibility needed for a live event.
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YOUTUBE AND SOCIAL MEDIA ASSETS
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