If Rag were a product, what would he be?
A simple brief at Miami Ad School turned out to be a fun hands-on experience of creating a brand in under 4 days. We explored bold typography, 3D mockup and quirky copywriting to create an orange juice brand called 'Not Broccoli'.
But out of all the products in the world,
why did I choose to be an Orange juice? Because I am...
Natural
Wholesome
Refreshing
Easy To Pair
And I come with Zero Artificial Sweeteners!
🍊🍊🍊🍊
As a child, I always knew that everything that is not broccoli tasted amazing.
So this became my brand philosophy.
🥦 🔫
To create posters and OOHs for this brand, I chose fun questions where the answers could either be orange juice or 'Not Broccoli'.
So the next time someone asks what can they get you, just say;
Project Developed at: Miami Ad School
Mentor: Manuel Huertas
