A campaign to educate and motivate employee of AXA Insurance to take the forst step to stop smoking. The theme "Quit Before It Kills You" , was a very bold statement following the text "The best way to stop smoking
is to just stop. No ifs, NO ands or NO buts.
The design was inspired mainly from the theme itself. As the bold statement the picture had to be bold and simple. When you see the picture you get the IDEA.
