The most delicious way to elevate your life.
Saga & Saga is an experiential chocolate brand based in Norway, producing effective, healthy and tasty chocolate bars handcrafted with natural recipes. They are entering the market with two different flavors; Fuel and Focus bars. The brand offers a luxury experience and brings the most delicious chocolates to elevate people's lives.
Fuel bar contains Maca root and Ginseng, natural ingredients to increase the libido. It gives the opportunity to have fun and build a closer relationship with people's partners. Focus bar is crafted to improve energy, mood, and concentration with key nutrients, essential for a healthy nervous system.
During our meeting, the client mentioned that they want their customers to be proud to collect their different flavors and have them on display in their homes - like a nice bottle of champagne or a piece of art. Taking this as a starting point, my aim was to design a unique packaging that has a distinct appearance that enables customers to easily recognize and remember the brand Saga & Saga.
The design intend was to craft a striking image while using extremely minimal graphic elements. The modern look of the packaging combined with an elegant typeface reflects the chocolate’s premium quality. The wavy and blended lines, along with the gradient colors in the background, symbolize fluctuating emotions and the flow of life. Dynamic color palette emphasizes the power and the purpose of the products.
