Oxygen Logo Animation
Motion Graphic, Graphic Design
To convey the brand identity of Oxygen reporting on the true crime scene channel, I created an Oxygen logo animation reminiscent of the true crime scene with graphic elements of the deconstructed body, knife, blood, and fingerprints. Through the yellow rectangle of the Oxygen logo element reminiscent of the crime scene tape as a transition element for each scene, the logo animation emphasized that it is a channel that reports detailed crime scene information while emphasizing Oxygen's brand.
Styleframes
