富强村是四川省宜宾市叙州区南广镇下辖的行政村，我们在富强村的项目中承担了LOGO、VI整体形象和村整体标识导视工作。
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富强村的“富强”二字，带有强烈的改革开放后的时代气质。从字面上理解，强调经济建设，以经济建设带动村镇发展，是一个从命名上就可以看出来，非常追求务实、实惠的名字。我们认为，“富强”实际上不是某个人的私事，也不是国家叙事的公事。“富强”实际上是一个过程——致富并强大的过程，也是一个结果——致富并强大的结果。而“富强”实际上靠的是在这个集体中每个人的努力，是这些努力的过程和结果的共同体，缺少了任何几个人，都不能叫做真正的富强。
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因此，我们认为富强村的VI形象应该来自很多人的共同努力，有富强村的村民、有和富强村相关的人——叙州的人、宜宾的人，还有漂泊在异乡的当地人。富强村的形象从某些程度上来说，是这些人的书写和痕迹的集合体，这个VI汇聚了他们所有人的一点力量，聚沙成塔，形成最后的形象。像一个僧人用各家的一块布做成的“百衲衣”一样，这个共同体不再由一个设计师或领导所界定，不是一两个趣味和智力的结果，是所有关心富强村的人的意志共同体。
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我们找了上百个来自富强村、来自宜宾市，包含各个年龄段、各个职业的朋友们，让他们书写“富强村”和“fuqiang village”字样，将这些结果收集起来，从每个人的书写中取一个笔画，将这些笔画重组，最终形成一个如同百衲衣一样的“富强村百家logo”。虽然只是一个最终的结果，但他蕴含了所有书写者对于“富强”的理解、定义和期许。
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主持设计师：杨森羽
项目设计师：杨森羽
设计师：张皓涵，彭俊聪，倪晓君，张羽菲（实习），李尚（实习）
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内容：VI，标识导视
客户：成都在行建筑设计事务所有限公司
周期：2022年7月-2022年8月
项目设计师：杨森羽
设计师：张皓涵，彭俊聪，倪晓君，张羽菲（实习），李尚（实习）
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内容：VI，标识导视
客户：成都在行建筑设计事务所有限公司
周期：2022年7月-2022年8月
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Fuqiang Village is an administrative village under the jurisdiction of Nanguang Town, Xuzhou District, Yibin City, Sichuan Province. we have undertaken the LOGO, VI and guide design of the village in the project of Fuqiang Village.
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The word "Fuqiang (rich and strong)" in Fuqiang village has a strong temperament of the times after the reform and opening up. Literally, emphasizing economic construction and promoting the development of villages and towns by economic construction is a name that can be seen from the name, which is very pragmatic and affordable. We believe that "Fuqiang (rich and strong)" is not actually a private matter of a person, nor is it an official matter of national narrative. "Fuqiang (rich and strong)" is actually a process-- the process of getting rich and powerful, and also a result-- the result of getting rich and powerful. In fact, "prosperity and strength" depends on the efforts of everyone in this group, and it is the community of the process and results of these efforts. Without any few people, it cannot be called true prosperity and strength.
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Therefore, we think that the VI image of Fuqiang Village should come from the joint efforts of many people, including villagers of Fuqiang Village, people related to Fuqiang Village-people from Xuzhou, people from Yibin, and local people drifting in a foreign land. To some extent, the image of Fuqiang Village is a collection of the writing and traces of these people, and this VI brings together a little bit of strength from all of them to form the final image. Like a monk's "Anak suit" made of a piece of cloth from each family, this community is no longer defined by a designer or leader, not the result of one or two interests and intelligence, but the will of all those who care about the rich and powerful village.
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We asked hundreds of friends of all ages and professions from Fuqiang Village and Yibin City to write the words "富强村 Fuqiang Village" and "fuqiang village". We collected these results, took a stroke from each person's writing, reorganized these strokes, and finally formed a "Fuqiang Village hundred logo" like Anak clothes. Although it is only a final result, it contains all writers' understanding, definition and expectation of "Fuqiang (rich and strong)".
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Principal Designer：Yang Senyu
Project Designer：Yang Senyu
Designer：Zhang Haohan、Peng Juncong、Ni Xiaojun、Zhang Yufei (internship)、Li Shang (internship)
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Content：VI, Signage and Wayfinding Design
Customer：Chengdu Zaixing Architectural Design Firm
Period：07.2022-08.2022
