Event Identity and Social Campaign Design
Somos Un Solo Pueblo, Mexico Y Puerto Rico
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“Somos Un Solo Pueblo, Mexico Y Puerto Rico” was a cross-cultural, symphonic concert held at Chicago’s Millennium Park Pritzker Pavilion, organized by the Puerto Rican Arts Alliance in partnership with Cuerdas Clásicas and the Chicago Philharmonic Orchestra.
We designed the event identity that loudly proclaims in Spanish, “We Are One People, Mexico and Puerto Rico,” setting bold typography in the accent colors of the Mexican and Puerto Rican flags, and we created a simple, flexible social campaign that was easily shared by all the partner organizations.
The primary font is Söhne Schmal by Klim Type Foundry.
