iGo embodies the ethos of dynamic movement within the Health & Fitness realm. Rooted in the concept of natural, sustainable motion, our brand facilitates your fitness ambitions, whether you seek weight loss, muscle gain, or overall well-being.
Our branding endeavor for iGo was centered on encapsulating movement with a bold, sophisticated flair. From the logo and collateral materials to marketing assets, we employed sleek, contemporary design elements to evoke vitality and rhythm.
By fusing the letter “O” with a wave symbol, we crafted a straightforward yet potent icon that epitomizes the brand's principles. This wave symbolizes iGo's fluidity and kinetic essence.
Our goal was to foster a motivational and empowering tone, inspiring customers to seize control of their health and fitness journeys.
