Aervana | Branding & Packaging Design

ABOUT THIS PROJECT

CREATIVE DIRECTION // PHOTO STYLIST // GRAPHIC DESIGN // BRANDING // BRAND IDENTITY // VISUAL IDENTITY // PACKAGING DESIGN // WEB DESIGN // VIDEO PRODUCTION // 2014 - 2021

THE CLIENT

Aervana revolutionized wine aeration by introducing the first battery-operated wine aeration system, aerating wine one glass at a time. As a pioneer in this category, Aervana wanted to position itself as an elegant and premium alternative to traditional aerators.

THE TASK

When initially engaged for this project, the sole visual and brand element was the logo design. My mission was to establish Aervana’s complete brand identity, design its packaging, produce the product video, and create an online presence through the website. It was also critical to educate the target customers about the new technology as part of the messaging and scope. Beginning with several mood boards, I engaged the client with in-depth discussions to shape the brand’s personality and tone. Then, building on the existing logo, I composed a comprehensive visual identity that represented Aervana’s unique value proposition.

THE RESULT

The resulting branding not only positioned Aervana as a symbol of luxury and sophistication in the market but also effectively communicated the groundbreaking technology behind the product. By seamlessly integrating the brand’s innovation and elegance with a clear explanation of its pioneering battery-operated aeration technology, the project successfully captivated customer interest and established a solid connection between the brand and its audience.

ROCKSTAR PERFORMANCE

Initially recruited to develop the brand, establish the visual identity, create the inaugural website, and design product packaging, I transitioned into a long-term retainer arrangement after the successful completion of the initial project. Over the course of five years, I played a pivotal role in steering the brand through significant growth, shaping its identity and voice as it expanded into a diverse range of products. Even after the retainer period, my involvement continued, contributing through occasional one-off projects until 2021.