Kafiil
Service: Logo Rebranding | Year: 2021 | industry: Freelancing Service
"Kafiil" website is an Arabic platform for buying and selling microservices and contests starting from $5.
The website brings together freelancers and project owners, providing them with guarantees for their rights, and buyers receive the agreed-upon quality at the lowest possible prices.
Slogan: Either you get high-quality work or you get a full refund.
Contact me now to work together on Instagram ↗
Old Logo Analysis
The old logo suffers from numerous Technical & Psychological Issues.
• Too many colors and they are not contrasting
• Repetitive and non-simple forms
• Inconsistency between the text and the icon
• Does not express confidence and guarantee
• Repetitive and non-simple forms
• Inconsistency between the text and the icon
• Does not express confidence and guarantee
Brand Attributes
• Growth • Cooperation • Credibility • Guarantee • Protection
Mood Board
The impression we are looking for revolves around security and financial profit
The word “Kafiil” means guarantee and protection, so the idea was to combine the first letter, “Kaff” with the shape of the dollar, which is one of the most popular currencies in circulation.
The written logo must be consistent in all its parts, and there must be harmony between the letters
Green gives us a sense of security, calmness and confidence, which is exactly what we are looking for
The thickness of the bold logo was chosen because it gives a sense of confidence and strength, while the rest of the weights do not give this feeling
