Identifying and researching different subcultures that exist within the South African context. I chose to do these posters about the Golf-subculture. People in my family are big golfers and I knew to keep it close to home. By using phrases and sayings that are used within the subculture that I chose, I created 5 continuous posters. All the posters have a crumbled paper effect, this is because if you give a golfer a pamphlet they will crumble it up and 2 weeks later it looks like the posters.These posters aren't easily understood by just anyone. Let me explain!
By designing and sketching out a poster of my 7 favorite golfing phrases, I had to choose 5 final designs to recreate in Illustrator. The conceptualizing was crazy, thinking of different yet cohesive ways to do the posters and bringing them all together. At the this stage I was not yet aware that I would add the final paper texture effect but for me, that made them all very cohesive.
"Gatjie 19": The 19th hole.
Many golfers will know about this hole and it might even be their favorite. A golf course usually offers 9 or 18 holes, but the 19th hole is the watering hole. The bar when you fill up after your game to celebrate... or to drown your sorrows. The illustrations in this series are golf balls that represent golf players and their facial expressions because in golf, you need to be one with your ball.
This poster is where the ball is put in a glass, slightly off-balance, and full of liquid. With the flagpole, the illustration plays on making your put into the hole and when you look like this at the 19th hole you have made your putt. It is time to go home.
1. A “Haas Jagter” is something they say when a person hits the ball badly and it is a low ball that hops on the ground a lot. Then they call the person that shot the ball a “Haas Jagter” because the ball hops like a bunny. This is a simple poster with the ball looking very disappointed and angry, just like the person that hit the ball.
2. A fade. When a person hits the ball, and the ball is a fade, the other players who saw it then says, “Mayday Mayday kyk hoe fade hy”. This is a very funny term that jokes and rhymes with the word “Fade”. I made the illustration to show a face that is mocking someone and saying the phrase on the poster. I placed the words/text in a way that is singed or said in a song-like way. You would usually say something that rhymes quickly. This is a joke between the golfers to make fun of the player who played a poor shot.
3. “Daar is nie fotos op die scorecard nie” means that there are no photos on the scorecard. This phrase means that when someone made a par on the hole, but they got there with very bad shots. So, there are no photos on the scorecard to prove that they had bad shots, but the scorecard shows a good score that they made a par. The illustration shows a shocked face looking at their scorecard and seeing a good score but the other making fun of them. The paper next to the ball is to show the scorecard.
For this poster I was talking with my mother on the phone one day and I asked where my father was because I called him and he didn’t answer his phone, and she said to me “Where do you think your dad is? Its Wednesday.”, I could only laugh at her as I know this is a weekly thing. This poster is out of the view of someone who sees golf from another point of view. The illustration is made to show a very happy face living his best life playing golf. This represents my father having the time of his life, on a Wednesday, on the golf course. The top text is in bigger text to bring emphasis on the words. The reason for this is when I spoke with my mother, she said this in a sterner voice, quite annoyed, and then seemed to calm down when saying it’s Wednesday as if she realized, she is being angry for no reason because this is how it works. This poster may not apply to all golfers but for my family is most certainly does.
