promodo exhibition stand
Project Area: 36 m2
Project Year: 2023
Location: Kyiv, Ukraine
Architects: bude architects I Denys Shataliuk, Julia Shataliuk,
Dmytro Chvanin, Yevheniia Fedchyshyna
Client’s team: Promodo I founder and CEO - Olexandr Kolb, СМО - Valerie Lavskaya
Photo credit: Andriy Bezuglov
Project Year: 2023
Location: Kyiv, Ukraine
Architects: bude architects I Denys Shataliuk, Julia Shataliuk,
Dmytro Chvanin, Yevheniia Fedchyshyna
Client’s team: Promodo I founder and CEO - Olexandr Kolb, СМО - Valerie Lavskaya
Photo credit: Andriy Bezuglov
We created this exhibition stand at iForum for the Promodo marketing agency, which has been helping Ukrainian and international businesses develop e-commerce since 2004. The company has five offices: in Ukraine, Great Britain, and the United States. It works with the most famous companies, including Rozetka, Prom, Monobank, Comfy, Uklon, United 24, Lenovo.
tasks
We received a clear and concise task: the pavilion should impress, attract attention and make you want to take a photo. It was also necessary to spread information about the company not only as an undisputed leader in Performance marketing, but as a full-cycle agency, and to integrate 4 areas of the company’s work in separate zones into the stand. The pavilion was supposed to embody the expertise and creative experience of Promodo, to strengthen the loyalty of existing customers and promote the attraction of new ones. In just 1.5 months, which is exactly the time we had before the event, we managed to develop a strong visual concept, detailed drawings, find contractors and provide everything for implementation.
concept
Primarily, we transformed the original idea of dividing the pavilion into 4 separate zones into the concept of a single space. It was important for us to make the stand attractive with its functional scenarios and visual content from all sides.In the process of work, together with the Promodo team, we realized that we should create not just an exhibition stand, but an art object that is at the intersection of architecture and marketing. The stand metaphorically reflects the 4 main areas in which the company works and symbolizes their unity.
The metal frame is a direction of research and strategy. It embodies the idea of a solid foundation on which a business rests and is built around. To create this foundation, dozens of factors were analyzed: dimensions of the available space, exhibition stands of Ukrainian and foreign companies, reliability and availability of materials and fasteners, stability and ability to adapt the frame to current tasks. Just like in business: an effective strategy must be formed on the basis of research, be reliable, flexible to ideas, and most importantly - bring the business closer to ambitious goals.
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Colored elements and a photo zone are the areas of creativity. Communication messages, including the one you are reading now, design, objects, textures — all these things attract the attention of passers-by, give volume and meaning for the framework. In the era of visualization and special attention to universal human values, businesses need to create something that will make fall in love and spread organically through networks.
A ring lightbox and a video with showreel on the screen are the direction of media advertising. The choice of the supports’ height (4m), location, graphic and video elements were used to attract attention at first glance, to tell about the company, to show activities and to provoke interest in learning more about Promodo. Display advertising is a tool that broadcasts creative ideas made to increase brand awareness.
A large table, areas for negotiations, anti-stress balls, temporary tattoos and unique sets of magnets are the direction of Performance-marketing. The main goal of performance marketing is to attract the customer and encourage him/her to buy. Comfortable negotiation zones for different numbers of participants are arranged fordiscussing tasks and proposals. After meetings, guests can choose souvenir products that will remind them of the agency and establish an emotional connection.
PROMODO
Like marketing of the full cycle, the stand does not have rigid boundaries. All elements, performing their own important function, work together to achieve a single goal.
process
