AEC
Architecture Engineering Consultancy
AEC is an Architecture Engineering Consultancy firm based in Dubai offering residential and commercial architecture and landscape design. For over 12 years we have enjoyed working with our clients to create their perfect homes, We are passionate about excellence in every aspect of our work this evident in the care we take in executing your project exactly as planned by combining our passion for design with our talent for innovation, we aim to enrich the lives of our clients wherever they may be.
AEC needed a strong Rebranded identity to cope with the main target of the association that we can relate to these key words...
- Minimal
- Innovation
- Innovation
- Customize
- Future
- Manage Resource
Main Concept: New Gourna Village
IN THE 20TH CENTURY, EGYPTIAN architect Hasan Fathy became well known for his work rooted in traditional craftsmanship. Instead of following the modernist works of his contemporaries, Fathy wanted to develop a style of architecture rooted in local traditions and built with local materials and suites the residents life style.
The main CONCEPT IS THAT THE VILLAGE IS CUSTOMIZED FOR THE RESIDANTS...
Every family had a special design suitable for their needs and their lifestyle, that was done by Hassan Fathy him-self, he interviewed each family so he can generate & find solution to each family, so that you won't find two identical design in the plan.
Fathy used earthen building materials throughout the village. Architectural elements common in the old village, such as enclosed courtyards, vaulted ceilings, and perforated walls, were incorporated in the design.
Every family had a special design suitable for their needs and their lifestyle, that was done by Hassan Fathy him-self, he interviewed each family so he can generate & find solution to each family, so that you won't find two identical design in the plan.
Fathy used earthen building materials throughout the village. Architectural elements common in the old village, such as enclosed courtyards, vaulted ceilings, and perforated walls, were incorporated in the design.
Fathy's architectural and social ideas were based at first upon his colonial education, and only later molded by a deep knowledge of his country's long history and in particular its architecture, which had often been controlled by mathematics and mystical geometries. Six general principles guided him throughout his career: the primacy of human values in architecture; the importance of a universal approach; the use of appropriate technology; the need for socially oriented, co-operative construction techniques; the essential role of tradition; and the re-establishment of national pride through building.
This section was the prefect part to shape our brand initial letters A,E and C using the original plan of Gourna village.
Most important concept is to achieve the meaning of: Community - Customized Benefits - Sustainable designs.
AEC black & sandy brown is the main colors of the identity, So it has the strongest presence on our brand,
also to be related to the desert environment of Dubai.
