Checkers Promotional X Houston
Search up Client- @CheckersHouston on Instagram showcases a variety of posts. more recently reels tying in human relations. Appreciation posts for those in the Checkers team, the culture of Houston (using food as the subject of bringing friends together), and astrological signs for food to add personification. To target the Houston demographic there was a 713-day party that was promoted with influences of Slim Thug and Lil Keke and celebrated the area code 713! Some other things promoted are new ways to upgrade your meal with different sauces or menu items. There are also a lot of events that are promoted and the use of memes to create relatable. Fries are a FAN favorite, I have eaten checkers once in St Louis Missouri and I agree, the fries are GOOD.
Client Goal:
Create content that will increase traffic to the restaurants that are local to the Houston area.
Personal Goal:
Create a Post showcasing the restaurant Checkers. Showcase food and prices while connecting it to Texas.
Audience:
Houston Area!
-Those who enjoy American Fast Food
-Social Media Users (ages 14-55)
-Pocket Pinchers who can score a good meal at a decent price
-TEXAS RESIDENTS
-Fry enthusiast
Campaign Strategy:
Create an SM Graphic for Facebook, Linkedin, Instagram, and Twitter. Promote the $1 Fries promotion in the Houston Area with a catchy Slogan that will make people laugh and suddenly crave some fries that appeal to the love that Texans can't shake off.
Notes:
Create a campaign driven around Texas and mainly Houston. Checkers can only be found in Houston and one location between the commute of Dallas and Houston.
