LOOP!

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"LOOP," the school energy drink project, is a name that derives its essence from infinite cycles, encapsulating the vivacious amalgamation of youthful vigor found in exuberant parties and spirited festivals. The distinctive packaging design of this elixir is curated through our lens, featuring authentic photographs that we've captured. Utilizing the long exposure technique, these photographs seamlessly blend light and colors, mirroring the boundless loop of perpetual motion. Cognizant of the aspirations of the young generation, LOOP offers two distinct options: the "Party Edition" ignites a burst of energy with its dragon fruit essence, while the "Festival Edition" rejuvenates the festival experience with the essence of tropical fruits. The pivotal goal of this venture is to craft a robust brand identity and packaging design, synergizing a vibrant color palette and innovative typography that resonate with the spirited and dynamic essence of the youth. Brace yourself for boundless energy with LOOP! We extend a warm invitation to you to embark on this spirited journey.