There were a couple of existing packaging designs for the moustache paperclips. But I wanted to re-package it for the Indian market. I wanted to contextualize the product keeping in the mind the moustaches of Indian men. I find the stories behind the moustache of a Rajasthani man or a South Indian man very interesting. Moustache in India is a status symbol, a sign of bravery, manhood or virility. I wanted to bring in the culture aspect in its packaging but give it a fun twist to suit the tastes of my metropolitan target audience which mostly comprises of creative people, people who like quirky products and prefer them over comparatively cheaper and regular product available in the stationery shops.

This is my final design. A round box with graphics on each side, the branding and the product info on the side walls.
It will hold two kinds of moustache paperclip designs.