No Smoking on campus campaign: May3th (Anti tobacco day) - In-class assignment.
Posters designed for RMIT advertising campaign to eliminate smoking on campus.
My idea required a threefold execution:
1) Don't focus on smoker - proposition "Smoking Impacts lives on and off campus"
2) Elicite emotional response with powerful image, then secondary message
3) Focus on three emotional contexts - Comedy, Quirky and Serious.
Achieved an overall Distinction in this project and organised approval to post these images around campus.
Collaborators: Mohith (for the initial model photos).
Images for Educational purposes only.