Brand & Consumer Culture 

Brief about the Project : 

Demonstrate a critical appreciation of the evolving relationship between consumer identity and brands in various marketplace cultures. Apply theoretical knowledge and design capabilities to the development of a culturally responsive brand concept. 

THE HER PROJECT: The Her Project is a community for women, with the intention to encourage and educate people about a healthy version of feminism. It will be a safe space for women to talk and meet like-minded individuals, our secondary goal is to encourage men to become a part of the movement.