"Amara" translates to "eternal" or "immortal" in various languages. By naming the brand "Amara," it conveys the idea of timeless beauty and agelessness. The brand aims to provide skincare products that promote long-lasting and radiant beauty, making the users feel youthful and confident.

Logo: A sleek and elegant logo with the word "Amara" in a sophisticated script font, adorned with a stylized lotus flower as a symbol.

Color Palette: An earthy and neutral color palette featuring warm tones such as soft beige, sandy brown, and muted terracotta. These colors evoke a sense of tranquility, authenticity, and natural beauty.​​​​​​​

Packaging: The product packaging is minimalist and elegant design, featuring the brand's logo and using the chosen earthy color palette. High-quality and eco-friendly materials is  used to align with the brand's commitment to natural skincare.

The typography is clean and modern, with a mix of serif and sans-serif fonts!