Project Summary

Marks and Spencer is a reputable British retailer known for its quality, classic styles, and commitment to sustainability. The client seeks a new shorts collection that reflects M&S's brand values, appeals to a broad customer base, and offers versatile styles suitable for various occasions.

Collection Theme: Timeless Elegance with a Sustainable Twist

1. Fabric Selection:
Opt for sustainable and eco-friendly materials, such as organic cotton, Tencel, or recycled polyester, to align with M&S's commitment to sustainability. These fabrics should provide comfort, durability, and breathability, making them suitable for both casual and dressy occasions.

2. Style Variety:
Design a diverse range of shorts to cater to different customer preferences.
3. Color Palette:
Choose a harmonious colour palette that includes classic neutrals such as blue, black, and white, as well as trendy seasonal colours. The collection should maintain a balance between timeless shades and on-trend hues.

4. Size Inclusivity:
Ensure the collection offers a wide range of sizes to promote inclusivity and cater to diverse body types. Consider introducing petite and plus-size options to accommodate all customers.

5. Sustainable Details:
Incorporate sustainable design details, such as recycled buttons, water-based dyes, and biodegradable trims, to reinforce the collection's eco-friendly approach.

6. Functional Features:
Add functional elements like adjustable waistbands, deep pockets, and durable zippers to enhance the shorts' usability and comfort.

7. Versatility:
Ensure that each style in the collection can be dressed up or down, allowing customers to transition effortlessly from casual to more formal occasions.

Thank you!