Set on redefining the stereotypes of traditional real estate agencies, Suburbia is a brand with authenticity at its core. It’s a brand innately clear on vision, mission and purpose. Identifying a notable gap in a market where people crave connection and comfort, Suburbia are on a rapid trajectory to reinvent real estate.

The Smack Bang team were tasked with the Branding, Brand Strategy and Marketing Collateral for Surburbia and set out to create an immersive brand experience that bridges the space between traditional real estate and lifestyle edge. There is nothing more personal than the place you choose to call home so honouring this universal truth across all brand touchpoints was a key driver in our strategic decision making.