Label
Label Applied
PRE-DEVELOPMENT
 After selecting the product, we conducted a survey of food market on the current market of curd that act on the square São Paulo - SP, strengths and weaknesses were crucial to the choice of the product brand. The force took curd ahead of all its competitors in the categories: taste, creaminess and quality, we have found that packages of all brands left to be desired in practicality and hygiene.
 After selecting the product, we conducted a survey of food market on the current market of curd that act on the square São Paulo - SP, strengths and weaknesses were crucial to the choice of the product brand. The force took curd ahead of all its competitors in the categories: taste, creaminess and quality, we have found that packages of all brands left to be desired in practicality and hygiene.
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DESENVOLIMENTO PROJECT
Packaging Study
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DESENVOLIMENTO PROJECT
Packaging Study
The challenge was to rethink the packaging, bringing a new way to use it with greater practicality, hygiene and maintenance leaving to preserve the strengths of the product such as flavor, creaminess and especially quality. Provide a new experience for the consumer at the time of using the product.
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Objectives
Be present among the top three in the minds of consumers curd;
Be reference on the market for packaging innovation;
Making use of the most practical, hygienic and pleasurable product;
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Creative Concept
When we speak of curd immediately think of tradition, shades of blue and white were retained in the new package labeling to continue familiarizing with the predecessors packaging and branding of Vigor. Revitalize the package labeling maintaining the tradition of a lighter and more harmonious way, the white band along with the seal of quality golden color conveys the brand reliability.
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Objectives
Be present among the top three in the minds of consumers curd;
Be reference on the market for packaging innovation;
Making use of the most practical, hygienic and pleasurable product;
Â
Creative Concept
When we speak of curd immediately think of tradition, shades of blue and white were retained in the new package labeling to continue familiarizing with the predecessors packaging and branding of Vigor. Revitalize the package labeling maintaining the tradition of a lighter and more harmonious way, the white band along with the seal of quality golden color conveys the brand reliability.
