I was asked by our CEO Taeke Meerveld to come up with a Flexovit Australian Made campaign. Flexovit is the #1 abrasive cutting wheel in Australia so I imagined Flexovit literally across the nation.

I started on a Friday driving home and presented my concept on the following Monday. Taeke loved it and I performed some refinements and we were good.

Taeke had a large poster in his office, which brought a smile to his face every day.

It's great when ideas come together so quickly, sadly some projects do not come together as quickly as this one.