Stryker Spine
Physician & Professional Advertising
Physician & Professional Advertising
The focused audience of the campaign includes back and neck physicians, other medical professionals, injury lawyers, chiropractors, etc. The concept was broken into two categories to better serve the varied audiences: spine physicians and professionals. Similar copy was written for each audience category and different photography was selected. Physician seminars were to give an impression of a meet-and-greet environment, while professional seminars are more for informational purposes to better serve their own clients.
