About Sozertsalye
Sozertsalye is a designer retreat center for corporate events. It hosts those who are tired of the hustle and bustle of the city and want to get closer to themselves and nature.
Concept
The sense of unity, aspiration for development and self-discovery are the values of Sozertsalye, which are important to reflect in every element of branding. In our work, we conveyed the feeling of a special space hidden between tall trees and a clear river. Guests are always welcome here and help to organize a fruitful workshop.
Logo and font
To embody the fairy-tale atmosphere in the retreat center, we created a handwritten calligraphic logo. And to it we proposed a neat sans serif font — Tenor Sans.
About palette
The color palette is inspired by the nature that surrounds Sozertsalye. The blue river, dark warm night, scarlet sunrises and green foliage of trees make each of our illustrations magical and homely.
Merchandise and social media
The style and imagery developed for the brand has graced the company's merch and social media. Sozertsalye's items are eye-catching, while the posts convey an atmosphere of solitude and tranquility.
Agency / Multiways
Client / Sozertsalye
Client / Sozertsalye
Research and analysis / Petr Doronin, Andrey Ivanov, Natalia Barabanova
Project Manager / Ekaterina Arinchina, Andrey Mischenkov, Marusya Pervakova
Art Director / Polina Chadaeva
Graphic Design / Ekaterina Lobova, Anna Kazmina
Graphic Design / Ekaterina Lobova, Anna Kazmina
Illustrations / Anastasia Burdina
Copywriter / Alexandra Nuykina, Alexandra Redulesku
LET'S COLLABORATE
WELCOME@MWAYS.RU
T-shirt mockup by Adek Pangestu. Box mockup by rawpixel.com from Freepik. Sage and Selenite Wand Photograph by Renee Kiffin from Unsplash. Palo Santo Photograph by Freepik. Sack mockup by alexadercho from Freepik. Tag mockup by rawpixel.com from Freepik. Bottle photograph by rawpixels.com from Freepik. Bowl photo by Magic Bowls from Unsplash. Tea photo by Aniketh Kanukurthi from Unsplash.
