Prodigy

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Brand Overview:

Prodigy is an intermediary and broker of alternative investments, which turns content producers into assets and fans into investors, with the aim of making investing more fun and passionate. Its visual identity needed to be cool, but at the same time convey passion and modernity.

Project Task:

Creation of an identity for a alternative investments, which should have bold features in the design, reminiscent of the classical style. This should be expressed in the use of minimalism and simple arrangement of elements on branded media, RGB color palette with accent bronze, strict fonts and photo processing. Such a corporate style creates the feeling that the studio is an active leader, but at the same time does not try to stand out from the masses, as the importance of the quality of services exceeds the importance of fame.