Search Engine Optimization (SEO): Strategies to optimize websites to rank higher in search engine results, increasing organic traffic.

Search Engine Marketing (SEM) and Pay-Per-Click (PPC): Paid advertising on search engines, like Google Ads, to drive targeted traffic to a website.

Social Media Marketing (SMM): Leveraging social media platforms (e.g., Facebook, Twitter, Instagram) to build brand awareness and engage with the target audience.

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