Sycamore is a fake company that sells yoga apparel and products. Inspired by the sycamore tree and using autumnal colors, the brand design transmits a calming essence to its customers.
I created a round logo for social media based on the sycamore tree's leaf, a horizontal version with a more complex illustration, a label, and a pattern using the colors of the brand that could be used for products such as yoga mats.
This was a practice exercise based on a fake briefing. Any advice and criticism is welcome! :)
