设计名称/: 茗山意白茶礼盒
设计师: AZHI
设计机构: 平上去入品牌创意
设计类型: 包装设计
地点: 中国·福州
包装内容: 白茶
包装基材/材料: 纸、厚纸板
印刷工艺: 烫铝箔、凹凸压印、数码印刷
Design Name/: Mingshanyi White Tea Gift Box
Designer: AZHI
Design Agency: P·S·Q·R Brand Creativity
Design Type: Packaging Design
Location: Fuzhou, China
Package Contents: White Tea
Packaging substrate/material: Paper, cardboard
Printing process: hot aluminum foil, embossing, digital printing
我们的目标是设计一款精美而独特的礼盒包装，专为"茗山意"白茶而设计。通过运用中国山水艺术作为设计元素，我们希望传达出白茶的纯净、优雅和山水之灵的特质。同时，我们将使用高质量的纸和厚纸板作为包装基材，结合烫铝箔、凹凸压印和数码印刷等印刷工艺，营造出高品质和独特的包装效果。
我们的设计理念是以中国山水为灵感，创造一个具有艺术感和美感的包装。通过山水画的元素，如奇峰、流水、青山等，与白茶的品质相结合，呈现出一幅富有诗意和宁静的画面。我们将运用精细的凹凸压印技术，突出山水的层次感和细腻纹理，使包装更具触感和质感。包装的外观将采用简约而精致的设计风格。我们将使用纯白色的包装背景，象征着白茶的纯净和高雅。在包装上，我们将运用烫铝箔技术，以金属光泽的效果描绘山水的细节，使其更加生动和引人注目。
礼盒的结构将简洁而实用。我们将设计双开门盒型，左右外盒对称，外观美观大气增加形式感，使茶叶容易取出和存放。在内部，我们将使用内托结构，以保护和固定茶叶的位置，同时营造出整洁有序的外观。我们还将在内盒的包装上采用凹凸压印呼应我外包装的主题风格。
我们的茗山意白茶礼盒设计以中国山水艺术为灵感，通过独特的包装设计和印刷工艺，呈现出纯净、高雅和富有艺术感的效果。我们相信这样的设计将吸引消费者的注意，并与白茶的品质和传统文化相契合。
Our goal was to design a beautiful and unique gift box packaging, specially designed for "Mingshanyi" white tea. By using Chinese landscape art as a design element, we hope to convey the purity, elegance and spirit of landscape of white tea. At the same time, we will use high-quality paper and cardboard as packaging substrates, combined with printing processes such as hot foil, embossing and digital printing, to create high-quality and unique packaging effects.
Our design concept is to create an artistic and aesthetic packaging inspired by Chinese landscape. Through the elements of landscape painting, such as strange peaks, flowing water, green mountains, etc., combined with the quality of white tea, a poetic and peaceful picture is presented. We will use fine concave-convex embossing technology to highlight the layering and delicate texture of the landscape, making the packaging more tactile and textured. The appearance of the packaging will adopt a simple and refined design style. We will use a pure white packaging background, which symbolizes the purity and elegance of white tea. On the packaging, we will use hot aluminum foil technology to depict the details of the landscape with a metallic luster effect, making it more vivid and eye-catching.
The structure of the gift box will be simple and practical. We will design a double-door box type, the left and right outer boxes are symmetrical, the appearance is beautiful and the atmosphere increases the sense of form, making it easy to take out and store the tea. Inside, we will use an inner support structure to protect and hold the tea in place while creating a neat and organized look. We will also use embossing on the packaging of the inner box to echo the theme of my outer packaging.
The design of our Mingshanyi white tea gift box is inspired by Chinese landscape art, and through unique packaging design and printing process, it presents a pure, elegant and artistic effect. We believe that such a design will attract consumers' attention and match the quality and traditional culture of white tea.
