Kalla logotype

  • R/GA asked me to help establish the branding for Kalla, a new florist with innovative packaging and a bold, contemporary aesthetic. As with many of my lettering commissions, this project began with a client sketch. R/GA supplied a rough concept drawing of the letter K, which I refined and built out into a full lowercase wordmark. The letterforms balance sleek geometry and buoyant organic shapes—just like the product they represent.