Smart Recycle
Case
Smart Recycle is a modern company specialising in recycling and sorting in Toronto, Canada. They also run workshops and charity events to expand the community of people interested in this lifestyle. At Smart Recycle they believe that even the smallest contribution to recycling is an important one for the future of our planet.
Solution
The strategic and visual goal was to highlight modernity and communicate how easy it is to sort. The earthy green color palette and modern Syncopate Bold emphasize the company's philosophy. The illustrations add playful elements, that sets Smart Recycle apart from its competitors, and create a positive atmosphere around their society.
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